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SEO | kenn bivins https://kennbivins.com creative thinker and do-er Wed, 28 Aug 2013 21:40:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Is Your Content Marketing Effective? https://kennbivins.com/is-your-content-marketing-effective/ https://kennbivins.com/is-your-content-marketing-effective/#respond Wed, 28 Aug 2013 21:40:14 +0000 https://byra.vamtam.com/?p=5352 A big part of online marketing is content marketing. Marketers need to put together a strategy for producing content in various stages from planning to creation to the promotion and finally analysis. Each step of the content marketing process holds great importance, but many people don’t check on their analytics as often as they should. Two...

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A big part of online marketing is content marketing. Marketers need to put together a strategy for producing content in various stages from planning to creation to the promotion and finally analysis.

Each step of the content marketing process holds great importance, but many people don’t check on their analytics as often as they should. Two main reasons for this are fear over the results or a lack of understanding what the analytics mean.

So, how can you be sure that your content marketing strategy is working and producing results that are measurable? Here are a few things to look for:

Website Traffic

One of the standard ways to measure success is through website traffic, the number of visits and pageviews you are receiving to your website. These statistics are often the first things you see on an analytics report.

Subscribers 

If you issue a newsletter or have a subscription service, keep track of the number of subscribers you have on your email subscription list. Once you have a basic count or establish a modest subscriber list, you can start tracking growth by keeping a count of new subscribers each month.

Search Engine Rankings

There are certain keywords that will rank higher than others, but getting your website optimized so that you appear on the first page of search results for those keywords is the ultimate sign of a successful content marketing campaign. You can track average page placement of keywords to see how you are ranking on a month-by-month basis.

Average Time on Page

You may have a large number of pageviews, but that doesn’t tell the full story of how well your website is performing. You can triple website traffic in a month, but if visitors aren’t staying on the page, they likely are not reading your content or making a purchase. Analytics reports break down the average time on page so that you can see if people are just visiting to quickly browse your website or if they are actually reading and invested in your type of content.

Social Media Following and Shares

Social media is an essential part of content marketing as well because it provides channels for promoting content. There are two measurable ways to see how effective your content marketing is on social media. If you are building a following and getting more followers to your social media, it means that your audience is increasing and your potential customer reach continues to grow. The more shares you get on social media further extends that reach and can help increase your following and ultimately shows which visitors are impacted by your content.

Feedback

What better way to see how effective your content marketing is than by getting direct feedback. Comments, messages, social media updates, contact form submissions and reviews are just a few ways you can generate feedback to help improve the quality of your content for your target audience.

Leads

If your content is designed to generate more business, the number of leads you get as a result of your marketing efforts is another way to measure success. No matter how you receive your leads, you want to understand what draws people to do business with you and which parts of your content marketing efforts were effective.

Click-Through Rate

Click-through rate is a great tool to see what is truly effective. You can reach a large audience with social media posts or email marketing, but the only way it is paying off is if people actually click on the piece of content to learn more about your business. Click-through rate is measured in analytic reports.

Need help getting started in content marketing? Turn to the experts at VamTam for assistance. We have worked with many clients to provide various content marketing services and want to help you!

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]]> https://kennbivins.com/is-your-content-marketing-effective/feed/ 0 https://kennbivins.com/quote-seth-godin/ https://kennbivins.com/quote-seth-godin/#respond Mon, 24 May 2010 12:15:57 +0000 https://byra.vamtam.com/?p=1794 Marketing is no longer about the stuff that you make, but about the stories you tell.

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]]> https://kennbivins.com/quote-seth-godin/feed/ 0 Is Your Website Slow? Try These Tips https://kennbivins.com/is-your-website-slow/ Thu, 29 Apr 2010 13:30:23 +0000 https://byra.vamtam.com/?p=12483 Nobody online today is slow. Nobody. Everyone wants the quickest experience possible, and if they don’t get it, they opt out. Imagine the last time that you were trying to download a page and it took more than five seconds. Did you freak out? Did you assume that your phone was broken? You probably exited...

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Nobody online today is slow. Nobody. Everyone wants the quickest experience possible, and if they don’t get it, they opt out. Imagine the last time that you were trying to download a page and it took more than five seconds. Did you freak out? Did you assume that your phone was broken? You probably exited out of the page. That’s what’s to be expected when your website is slow. For many, this is a single factor that leads to negative impact on sales. You’ll lose conversions and sink to the bottom of the internet in no time; so what’s to be done?

When it comes to changing the speed of your website, you need to be on top of several factors. There are plenty of ways to turn your site into The Flash, but we’re going to focus on a select few. In order to maintain a site that’s up to par with Roadrunner, you’re going to need to upgrade your hosting package, optimize your videos and images, and implement a page-caching plugin.

Upgrade

Sometimes, this isn’t an option. We’re sympathetic to the fact that some businesses don’t have the money to spend. However, any website that’s gaining a ton of traffic is going to have the money to do so. If you have that much traffic, we can assume you’re doing okay. If you’re doing okay, there’s virtually no reason to save money on your grid or shared hosting platform. You need to focus on a serious web hosting platform that utilizes the resources necessary to keep your site at top speeds. If you don’t, you’re actually losing the same money in sales that you could be spending on it.

Images/Videos

You need to consider both the size and amount of videos/images that are on your page. When that amount exceeds necessity, you sacrifice speed. To a certain degree, this can actually be the largest factor that attributes to your slow load time. That’s right, pictures can be the main culprit. How do you change this? Well, there are a few aspects that you need to assess.

For one, your images need to be sized accordingly. There’s no reason for you to upload a 4000 pixel x 5000 pixel image if it’s going to be downsized to 400 x 500 on your actual site. Change the file size by changing the actual size. JPG is a fantastic way to do this, as it compresses the image in order to use the least space. PNG is only relevant when transparency is involved. BMP and TIFF are utterly useless in this application. No matter what, when you’re done, compress the photo. The end game is to change the file size, and even if you change the actual size, you can further diminish it with compression. The same goes for videos. The one thing that we recommend for videos is to embed them with a third party platform, like Vimeo.

Last, but not least, limit the amount of media on your page. If you have 100 images, it’s going to impact your page no matter what. Don’t go overboard; be concise.

Caching Plugin

You don’t have the time or experience to lend to your page speed. That’s why there are plenty of plugins that do the work for you (at least the harder parts). With page caching, you can immensely improve your page’s load time. We won’t bother with the details; it’s easier to explain it this way: A cached web page is going to load faster than other web pages. Plugins that cache pages for you are easy to download, especially if you’re a WordPress user. We highly recommend this as a number one strategy.

Byra Can Help

Does any of this sound like a daunting task? We’ve barely gone in depth on any of these processes, and that’s because they’re only a few of the ways to increase your page speed, and there’s much more to each. Byra can easily do this for you, and we highly recommend you give us a call. We’ll make sure that your site is up and running at full capacity, and if not, we’ll get it there in no time. Contact us today, and let’s get started on a brand new speed-oriented website!

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]]> Calling All Spa Professionals: We Want to Hear Your Stories https://kennbivins.com/calling-all-spa-professionals-we-want-to-hear-your-stories/ https://kennbivins.com/calling-all-spa-professionals-we-want-to-hear-your-stories/#respond Sun, 28 Mar 2010 15:18:58 +0000 https://byra.vamtam.com/?p=12445 Offer what people want to buy, not just what you want to sell.

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