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A well-designed website can lead to more conversions. Visitors and potential customers are attracted to websites with a good design that is welcoming.
You may look at your website and feel like it is outdated. Your sales may be decreasing and your website design could have something to do with it. Maybe your website just doesn’t function well and the user experience is presenting issues and leading to complaints.
If these things are happening to you, it may be time for a new website redesign.
However, you’re probably thinking that you don’t know where to go. What do you do if your website could use a new, fresh look in a redesign? If you have made the decision to start a redesign process, here are some things to consider:
Before starting the redesign process, consider your competitors. What is their website design like? How can you incorporate elements of their design or strategies they may be using into your own. Competitive analysis is a good opportunity to see ways that you can make your own website better than your competition. You want to redesign your website to be more effective, load faster and have easier navigation.
Outside of comparing your website to competitors, be sure to review your old website. Be critical of your current design and identify what is working for you and what isn’t. If you’re considering a redesign, there are likely things about your current website that are not working or that you don’t like. If you have detailed analytics, you can look at the traffic patterns of visitors and see if certain pages have high bounce rates, or look at heat maps to see visitor behavior.
As you enter into the redesign process, figure out exactly what you want to prioritize, who your target audience is, what is working for your current website, changes that you want to make to the design and new goals you want to achieve. Once you have these things figured out, you can start building a redesign plan for your website.
In trying to create a quality redesign and a quality user experience, you want to make sure the website redesign has strong visual features. This is important because people tend to focus on visuals. Using custom photos is a good way to do this. By using your own photos instead of stock images, you can create more of a response.
You want to use elements that are personal to your brand that represent the tone and voice of your website and the content you produce. Use fonts, colors and images that reflect the identity of your brand. Use colors that contrast and go together well to create more pop on the design.
In addition to the actual design elements, make sure you have a blog to continue to create content and write about topics that can attract traffic to your website and add landing pages that are designed to welcome and convert new visitors into customers.
Once you have completed the design elements of the website, you want to make sure that the website is being optimized properly, and you may consider optimizing the website for voice search as well so that your website is listed among results for people using phones or voice-recognition devices. Also make sure that your website design is optimized for mobile devices so that it is responsive to all mobile users.
A website redesign may sound like a lot, but remember the reasons you are considering a one in the first place. You feel something about your website looks outdated or is not working anymore and you want to change that.